Create a disruptive platform to showcase Sunglass Hut's "The Exceptionals" selection that tells the story of a luxury range of shades.

A story of craftsmanship, innovation, unparalleled attention to detail and premium materials.

The campaign is designed to convey the luxurious essence of Sunglasshut.com and to clearly establish its positioning within the luxury market.​

​

Honorable mention from awwwards. + won the Digital Design Award Site of the Week

​

https://www.sunglasshut.com/us/l/the-exceptionals-selection